Real Estate Marketing Slogans; A Brand Of
One
By Lanard Perry
Real Estate Marketing slogans arouses interest in
your audience and can be the vehicle that helps establish
your "name brand" and invigorate your real
estate career.
A good, well crafted slogan can propel your business
in quantum leaps, while a poorly considered one can
be as effective as none at all. Real estate marketing
slogans can work equally well online and offline,
but they must be good enough to appeal to mass, targeted
audiences.
Consequently, agents work hard and long for the right
words to coin the right phrases, for the perfect slogans.
After all, their slogans may be powerful or aspiring
enough to define their careers.
Realtor Alert! Real estate marketing slogans don't
have to be over intellectualized to create huge "brand
names." Catchy and clever works every time.
For example, Century 21, ERA, & Coldwell Banker
are national and/or regional real estate companies
whose corporate names serve as their "real estate
marketing slogans". Examples of some gigantic,
non-real estate companies are Xerox, IBM, Pepsi and
Coke.
Successful Realtors know the importance of using
real estate marketing slogans to create "name
brands", but when conjuring up a slogan for yourself
why not something as simple as your name.
If Mike, Bill and Hillary can pull it off you can,
too. Of Course you know who I mean, which epitomizes
the power of a name.
Creating A Slogan!
Now, I can go to the yellow pages, write down a bunch
of real estate marketing slogans and throw a bunch
of them at you to jump start your creative juices,
but you can do that yourself.
A more constructive approach in creating your own
slogan is to make a list of 10 slogans that reflect
who you are, what niche real estate market you want
to be known for, and your interests and personality
in general.
Use the yellow Real Estate Agents section of your
local yellow pages to get ideas, then strive for phrases
that uniquely characterize you.
Imagine being the Madonna, or "leave the driving
to us" of the real estate industry.
Is it possible? Absolutely, but you'll have to create
a slogan first! Then you'll need to use and publicize
it every opportunity you get; in your ads, on your
business cards, letter head, website, vanity car tag,
etc.
Don't expect instant success right out of the gate.
It'll take a while, but you'll be amazed at how much
you can accomplish in a year or so. And if you have
a real estate marketing system that reaches a minimum
of 10 prospects a day the numbers can quickly add
up in your favor.
10 contacts a day x 20 days a month = 200 contacts
a month
200 contacts a month x 12 months a year = 2,400 contacts
a year
Without too much effort you can passively market
your slogan to a minimum of 2,400 prospects a year.
I wonder what impact having your marketing slogan
on your car would have?
No matter where you live, or what market you're in
you're missing out on massive amounts of free marketing
if you don't have a car tag of some kind advertising
the fact that you're a Realtor.
And what about advertising your slogan through the
penny, nickel and dime publications? Think cheap advertising,
high visibility, and lots of readers of your slogan
to drive business opportunities your way.
So, create your own unique, real estate marketing
slogan; then publicize it heavily; freely and/or inexpensively,
but heavily.
Can you see the impact that this might have on your
real estate marketing results? I can!
Lanard Perry is the author of "Farming Expired
Listings." Learn how to average 1 or more listings
a week. Visit http://www.farmingexpiredlistings.com
and http://www.real-estate-marketing-talk.com for
more business building ideas.
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